I have to say that the rebranding of Portsmouth's Spinnaker Tower to be called Emirates is just ridiculous.

The sponsorship deal, worth no more than the price of a decent house on Sandbanks, could spark off a local trend.

Imagine Singapore Needles, Easy Henge, Old Harry Hard Rocks or even Poole Virgin Pottery.

Paint each landmark in the sponsors' colours and watch the tourists flood in with their cameras to post photos on Facebook and ridicule all our iconic landmarks.

Oh perhaps, Marks and Spencer's Twin Sails Bridge.

That's a blue cross bargain.

Mike Robert-Butler Poole