The epitome of contemporary country living, Joules has built up a loyal fanbase. It is also one of several retailers to have announced their Black Friday sale early.

The premium lifestyle brand has been designing practical clothing, footwear, accessories, and homeware with hand-drawn prints in eye-catching colours, for more than 30 years.

Originally named Joule & Son, the family business saw a gap in the market for colourful country clothing as an alternative to traditional styles and realised they were onto something.

Today, while maintaining it’s country roots, they have expanded the range to include fashion pieces as well.


READ MORE: Which? reveal the best Black Friday deals of 2021 - how to buy them


If you have been waiting to snap up some Joules style for a snip, your time has come. The Black Friday sale is offering Up to 60% off and there’s a great range to choose from.

Here are some classic styles your wardrobe simply can’t do without.

Joules Black Friday womenswear deals

The Langley Long Tweed Coat is essential for every country collection. Bringing together traditional tweed and luxurious faux fur it is cut in a slim, longline style for a flattering.

With 30% off, this wardrobe staple is now £195, down from £279

Swanage and Wareham Voice: The Langley Long Tweed Coat from Joules. Picture: JoulesThe Langley Long Tweed Coat from Joules. Picture: Joules

The classic Breton top is a must have and this Joules Seacombe Button Shoulder Stripe Breton Top is ideal – particularly down to £17.95 from the original price of £29.95.

Swanage and Wareham Voice:  Joules Seacombe Button Shoulder Stripe Breton Top. Picture: Joules Joules Seacombe Button Shoulder Stripe Breton Top. Picture: Joules

If you’re looking for the perfect nightwear for Christmas eve, these colourful Field Flowers Traditional Cotton Pyjama even come with pockets!

The set has 15% off and are now £27.20, down from £32.

Swanage and Wareham Voice: Joules Field Flowers Traditional Cotton Pyjama. Picture: JoulesJoules Field Flowers Traditional Cotton Pyjama. Picture: Joules


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Joules Black Friday menswear deals

Perfect for a chilly autumnal day, the Go To Padded Gilet adds a cosy layer to casual outfits.

A new addition to the sale, it is now £37.95, down from £54.95.

Swanage and Wareham Voice: Joules Go To Padded Gilet. Picture: JoulesJoules Go To Padded Gilet. Picture: Joules

Classic in shape and colour, the Hillside Stripe 1/4 Zip Funnel Neck Jumper is a reliable favourite complete with the familiar sitting hare Joules logo.

The jumper is now £41.95, reduced from £59.95.

Swanage and Wareham Voice: The Hillside Stripe 1/4 Zip Funnel Neck Jumper from Joules. Picture: JoulesThe Hillside Stripe 1/4 Zip Funnel Neck Jumper from Joules. Picture: Joules


READ MORE: Debenhams launches Black Friday 50% off sale - see the best deals


Joules Black Friday childrenswear deals

A necessity for all outdoorsy little people, this Waterproof Puddlesuit has a fun Shark design along with fully taped seams, a hood, wetseal zip fastening, elasticated cuffs and stirrups and it even packs away into its own little pouch.

Priced at £22.95, the puddlesuit is down fom the original price of £32.95.

Swanage and Wareham Voice: Joules Waterproof Shark Puddlesuit. Picture: JoulesJoules Waterproof Shark Puddlesuit. Picture: Joules

Joules Black Friday petswear deals

And we couldn’t leave out the four-legged family members so just for them, The Fairisle Dog Jumper will keep them warm and looking festive.

With 10% off, the jumper is now £17.95, down from £19.95.

Swanage and Wareham Voice: The Fairisle Dog Jumper from Joules. Picture: JoulesThe Fairisle Dog Jumper from Joules. Picture: Joules

Look at the entire Joules Black Friday sale, via the Joules website.